Most people don’t understand the technology they are facing at airport screening; there are actually many security layers even though we see only a few but the point is driven home – the average person doesn’t understand a lot of everyday technology. There are reasons for this. The obvious is that engaging in daily living means engaging with all sorts of technologies. Who can repair their car in the driveway any longer due to digitalization under the hood? Medical devices are becoming real-time body sensors that can save a life but they also require a listening network and upgrades just like a computer. If you talk about the cloud it’s confusing because it’s just a part of life but, where are your documents, really? Does Microsoft, Amazon or Verizon manage your digital life? The autonomous car sounds interesting but what will happen in a fender-bender if one small sensor is broken and there is no shop with digital specialist mechanics out on Route 66 to fix the sensors--radar-cameras interface? I could go on.
From the healthcare industry to social media giants to futurist car manufacturing to credit and banking institutions – the one required backbone of all technology is shared networks; you already know about the sharing economy. Even the Washington, D.C. progressive think-tank, the ITIF, advocates for increasing open society networks of personal information to fulfill their innovation-driven world perspective. So, my root question is not about networks – that’s just technology. Rather, I question the need for businesses to demand more personal information from everyone and anyone in order to meet their goals. Is the competitive asset personal and human social data managed by both organizational psychologists and algorithms? The truth is that more human biological, soon to be more genomic data, is being made available to shared networks. Human brains and bodies are becoming the network via neuroscience and genetics supported applications and products. We’re all wondering how to lock-down our privacy before it’s too late.