Many in the Fortune500 just can’t stop marketing disruption – even though 2016 is being compared socially and politically to the 1960’s disruptive revolutions and movements that re-wrote American culture. My thought, here at the start of 2017 is about the disruption that so many technology firms wish to advance and more critically; claim: our future. In a marketing context these big tech firms are claiming a stake on the future by upending our understanding of present day technologies. I’m wondering if there is a sublime strategy for male dominance, of a presumed male ingenuity, of sports-like competitive gamesmanship to psych-out their competition. After all, if men don’t win, they lose.
Who is going to really make that autonomous car tick up the company stock? Google’s Mr. Page and Mr. Brin or Ford’s Mr. Fields? Will the National Institutes of Health nail down cancer through genomics-based medicine or will it be Stanford’s School of Medicine, both led by men? When can Mr. Musk get us to Mars? But more than within academia and public entities, the whole “disruption” manifestation seems to me, a very corporate culture invention with the implicit goal to re-engineer human behaviors and human biology using personal data. And, as all prophets surely proclaim; “The world as we know it is about to change”.