After being introduced to this new product you’ll know why I think Google is behind the times when it comes to automobiles. Now in concept pre-production: it’s the incredible folding automobile. It’s the future. Do you remember the 1970’s gas crisis? The end result was manufacturers making lighter cars for improving gas mileage. Too much carbon monoxide? They made catalytic converters and produced cleaner petrol. Seatbelts and airbags were an outcome of unacceptably high numbers of accident deaths. Come to think of it; many social, environmental and political activists turn their attention on the car. For all the re-engineering, regulations, ratings and recalls that have given us cars that crinkle on 25mph impact; my incredible folding car is the reincarnation of the car. There are both social and economic crisis driving my creation just like in previous eras. Today the problem is costs of rent and housing which has led to living in tiny places. Rent rates are rising higher than inflation, homeownership is out-of-reach for a large chunk of Millennials and foreclosures due to the Great Recession have left many with bad credit and no hope for home ownership. But that’s the bad news. Now, the future.

People, we have a space issue because we are renters; it’s that simple. Maybe you have a single-car garage, maybe a parking spot; no matter, you don’t have enough space as a renter. The incredible folding car is not for everyone but it is a solution for the space crisis at hand. My concept rides on an old idea of flexible hinges with vast strength when the car is expanded to allowing a suitcase-like design when collapsed, slightly smaller than a spinet piano. The incredible folding car draws on technologies used in aerospace, GPS, radar, constant algorithmic binding to field of vision based on transport vectorization.  Don’t fear these concepts because its buttons take care of the folding and unfolding but, if you’re going to be impressing neighbors - there’s the jargon for you. If they ask you, “Alas, is this the internet-of-things”, tell them, “hell yes!” Using a smartphone or wearable device you can actually activate 5 user-sensors of the 20 standard designed. Also, my fully patented electric engine is powerful enough to tow a small utility trailer – like the one you might rent for taking possessions you no longer have space for – to Goodwill. The engine obviously won’t fold; it’s a slim-line 1.4 liter relying on radio wave energy drawn from neighborhood Wi-Fi home and business networks which no homeowner or business will find intrusive because the future is the Sharing Economy. Therefore, my team integrated military-grade data encryption so hacking control-takeover is impossible such as occurred on a few expensive European sedans.

An interested first-adopter sent me a letter to inquire about the autonomous capability and my reply was simply to say, self-driving is dated. There will be too many regulations, recalls, accidents and system hacks. “Let’s just drive”, I wrote back. Rising rental and housing costs continue to force Americans into high-rate tiny spaces and we need a tiny car to tuck away somewhere when we’re sleeping. Soon, you can sleep beside your own incredible folding car. (coming soon: Foldbeforeyoubuy.com)
RPW

Socio-political movements are arising on social media against every sin and offense known to man. For those bored with keyboarding nothing more than feelings, their second option is going to a protest. You’ve got to admit, we all love options.  

Social media-only individuals join a movement digitally unlike the confrontation-oriented person who is willing to get dirty, arrested or even killed. Neither choice really articulates paths to solutions. None-the-less, in every case where passionate voices battle for meaningful dialog, the mainstream media reports non-intellectual bias. Constructive dialog is too boring for news organizations and requires some intellectual sweat. If we as a nation could encourage the leading movements toward debate and moral reasoning -  is it too great an expectation for constructive dialog? The answer unfortunately is, yes, when news channels oppress real dialog in favor of radical, destructive emotionalism.

A little bit of history on the writing of the US Constitution in 1787 will remind us that the process toward democracy was modeled on the value of ideas, dialog, debate and moral reasoning.  The Constitution was written during revolts and gun smoke with the single motivation of forming a more perfect union. Now, 231 years later our nation is facing gun smoke in the streets and hallways of the innocent. From the  Convention Hall in 1787, John Adams described the Constitutional Convention as "the greatest single effort of national deliberation that the world has ever seen.” We have the model. It's the moral reasoning that is missing.
RPW

This changes everything. Three words that stream through the world of marketing. “This” is a product; “changes” means for the better, and “everything” is implying something but certainly not everything. Marketing seldom comes out giving an absolute because implying is psychologically enticing. A look at past changes: The first color movie changed movie production but it didn’t change everything. Google throws a half-dozen modern technologies onto a car-like frame, calls it autonomous but it doesn’t change everything. The first Apple Macintosh computer all the way to the iPhone hasn’t changed everything. So, we might have to agree on everything really being just a bit of re-engineering in any product.  Because nothing can change everything. If the earth was sucked into a black hole in outer space everything would change.

We are forever adventurous and inventive starting with our very first toys as a baby. The need to experience objects continues right into childhood to adulthood and more, we learn to identify with other people in order to form relationships and bonds. But this thought leads me back to the word “everything”. Because we humans are all about the next big thing and technology businesses understand this fact - what if a new technology really will change everything? How would we maintain relationships with others if the change was so drastic as to not be understood in its relative function among people? And, the company proclaims that this technology is now the future?  This is precisely what is happening in the realm of technology marketing. Many firms have formed their strategic marketing on the human race becoming one with digital things. We are data; the brain providing all data for knowledge of all future transactions.
“This changes everything” in reality - which again, is not marketing's function -  comes down to consumers getting a faster engine, a faster processor, an app for this and app for that, a bold color, a new look; all sorts of tangible aspects. Have you found that after making a purchase how glad you are that everything is familiar? You can get back to one of your three screens, watch the world turn and wonder why everything seems to be changing but the future hasn’t arrived.
RPW2016