The Future (adjective) is - a mystical infrastructure, networks resolving global issues in seconds, clouds of global unity, artificial reservoirs of intelligence. The future offers everything.
fiction in the past become realities for tomorrow
That's technology marketing.
As I begin 2021 reading numerous technology websites and randomly view ads popping-up like weeds in a June lawn, there's a singular word, "future" - an adaptive, culture-dependent, over-reaching, pretentious word still driving imaginations to anywhere but here and now.
Marketing time and future events is the method of showing us how human value is insufficient, imperfect and technological wonders can replace humans. It's not new but it always changes in synchronization with world problems such as those listed by the United Nations. Food, Water, Health, Immigration, Climate, War.
In 2020, suddenly, the world changed. The futurists never warned us how -
The future wasn't supposed to bring a global pandemic.
The future wasn't supposed to have genetic surveillance.
The tech future never envisioned cancel culture.
The future wasn't Russian and Chinese cyber infiltration.
The future wasn't for designing human-animal hybrids.
The tech future wasn't supposed to be the end of privacy.
The future didn't present an "existential crisis" to all human life on Earth.
There are hundreds of books for purchase about the technological future of everything. Should you not have the time to read them, just read some of the hundreds of digital ads interrupting screen space when trying to read an article. Imaginative and inspiring; the future of everything is about humans+computational systems fully in sync. Humans have never been in sync.
Do you really want to know the future of everything? Tech marketing has a way of planting hope, inspiring the generations as well as seeding fear. When the present world introduces more issues of survival we feel disappointed by everything tech firms dream of; humans synchronized with computers.
robertpwaters.com
fiction in the past become realities for tomorrow
That's technology marketing.
As I begin 2021 reading numerous technology websites and randomly view ads popping-up like weeds in a June lawn, there's a singular word, "future" - an adaptive, culture-dependent, over-reaching, pretentious word still driving imaginations to anywhere but here and now.
Marketing time and future events is the method of showing us how human value is insufficient, imperfect and technological wonders can replace humans. It's not new but it always changes in synchronization with world problems such as those listed by the United Nations. Food, Water, Health, Immigration, Climate, War.
In 2020, suddenly, the world changed. The futurists never warned us how -
The future wasn't supposed to bring a global pandemic.
The future wasn't supposed to have genetic surveillance.
The tech future never envisioned cancel culture.
The future wasn't Russian and Chinese cyber infiltration.
The future wasn't for designing human-animal hybrids.
The tech future wasn't supposed to be the end of privacy.
The future didn't present an "existential crisis" to all human life on Earth.
There are hundreds of books for purchase about the technological future of everything. Should you not have the time to read them, just read some of the hundreds of digital ads interrupting screen space when trying to read an article. Imaginative and inspiring; the future of everything is about humans+computational systems fully in sync. Humans have never been in sync.
Do you really want to know the future of everything? Tech marketing has a way of planting hope, inspiring the generations as well as seeding fear. When the present world introduces more issues of survival we feel disappointed by everything tech firms dream of; humans synchronized with computers.
robertpwaters.com