Have you noticed the word "neuromarketing" appearing like a gray shadow of traditional marketing?  Its intent, plain and simple, begins with neuro =  brain functions = pathways to sales. It's neurology. But it's strange neurology. So, in a given scenario you wish to buy a car with your spouse. With choices galore the best and most efficient method to begin searching is to go online. Many personal ideas surface for each of you that align with buying the new car; at the tail-end of your mutual journey the reality of price and monthly payments and insurance becomes your focus. Marketing has presented options and maybe inspired actions. Neuromarketing presents presumptions.
Is there a difference? Whereas marketing's role can be helpful presenting unlimited choices in financing, car color, styles, interiors, where-to-buy, etc., neuro-M presumes you are willing to get very, very personal in the online space: What kind of neighborhood do you live in? Is this your only car? How do you feel about safety options? Can you imagine passing your older vehicle to your child? Who did more research on your purchase, you or your spouse? Will you and your spouse share the vehicle? Who will best maintain the car? Are you more motivated to drive the vehicle than your spouse? Are you putting off other purchases to buy your new car? Which ones? Where are you planning trips in year one of ownership? Will you "share" your driving experiences on Facebook? Who is more logical, you or your spouse? Are the car's cognitive technologies best for you or your spouse?
Neuromarketing has presumed personal engagement is absolutely what you've wanted! It's like you and your spouse are given separate psychological evals while resting on a couch with a psychologist questioning.  What did neuro-M forget? It forgot to ask IF you wanted to participate, to engage, to get deep. It presumed you did and therefore went ahead with the deep mental interrogation hoping you would feel special. The better question may be, why is this form of marketing called "neuromarketing? As we become more internet of things (IoT) - we are being led to believe connectivity is the future: you+me+world in a bio-rithmic family. Neuro-M is after data about our thought process. Neurology, a medical profession, however, is not just brain. Thoughts involve the total central nervous system, the brain being one part. If neuromarketers can collect enough "thinking" data, their presumption is validated. Such is the case with a large US consulting firm stating its own neuro-promises: Diseases are healed, hunger is eliminated, the global economy is self-maintaining, education becomes available for everyone. And yes, innovation is disruptive.
Please, one more question: Will you or your spouse be first to back over the garbage can?