Robert P. Waters
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Help me Watson! I'm a Baby Boomer

3/4/2015

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Picture
[from, “The Only Fields That Matter”]

The essence of leadership carries the power to prepare today’s workforce to engage the global future.  Intelligence develops over many years of work when new innovations challenge and energize mature employee's to reach their next phase of productivity.  This means, I believe, there's a bright opportunity to create innovative solutions to uncountable, perpetually unsolved problems.  But we're always dealing with dark perceptions of older  employees.

I watched an
IBM Watson ad that demonstrated how its computing platform worked. (video no longer available) “This patented cognitive computing system acts like the world’s most advanced computer: the human brain”. Watson, the video explains, thinks, reasons, provides hypothesis, learns, teaches, analyses and requires You. Clearly, the newest IBM computing universe appears to be targeting a future generation more than today's workforce. The up-and-coming kids will need to solve world problems faster; that’s the goal: better solutions for bigger problems. There were no Baby Boomers in this particular video. Although we were the first generation to build the networks to connect the world, write the software, lay the pipes and hang the wires, we cannot learn big data says big corporate cultures.  The Watson video ends by showing a large group of grade school children holding digital tablets. In less than two decades they aren’t going to easily walk into a job in 2030, sit down and generate beautiful reports composed of world-changing data as the video alludes to. The "Boomer" workforce that has grown up with and spent most of their careers surrounded by hardware and software surely wouldn’t blink at one more advancement.
  

Trying to keep up with Watson social media is challenging; in March 2014, I saw an app developer’s contest that would be submitted to IBM but unfortunately, it is not an open-to-anybody invitation. I had an interesting app idea that I believe is original and it goes like this: I want Watson to give me some answers as to why I have been rejected for employment. I can feed those hungry databanks with 10+ gigs of experiential notes residing in my brain but the information I want from Watson relates to discovery. That is, to know which companies are willing to hire a skilled worker over age 50. That’s all.  Just give me fast and actionable insight so I won’t be age 60 and still responding to online job posts.

Now, hit “Search”.  I’m waiting. Shouldn't businesses tap  available intelligence – Baby Boomers -  who built the foundational knowledge systems to resolve today’s perpetually unsolved issues? 


robertpwaters.com
​This post was originally written during the U.S. Great Recession.



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Neuro-Marketing: paving the ocean

2/22/2015

 
Not many of us would want a job requirement that included, “Pave the Ocean”.  After reading a white paper about the evolving realm of marketing analytics by a respected technology firm, the thought crossed my mind: They are being set-up for a lot of paving.  

The white paper defined marketing’s evolving scope of pursuit:

“We must gain a 360-degree view of each customer by tapping into relevant information about every interaction they have with our brand—whether online or offline, from their smartphone, wearables, in-store visit or anywhere in between. We must analyze that data to understand who each customer is and what she wants..to make these experiences far more individualized, personalized, and customized”.

The white paper presented an enterprise-level strategy to know everything about every customer. Seriously? Data, integrated systems, partners, new processes - all the stuff defining customer focused enterprises - could be bought through the firm presenting the paper. Last year, another Fortune100 tech firm stated via an ad on the WSJ that “80% of data psychologist jobs went unfilled in 2014”. Another firm reported that 20% of all customer data is inaccurate.

Let’s compare the relative assumptions. A 360-degree view of customers requires data, against the goal: improved accuracy on measurable revenue per marketing campaign. Better marketing. Shouldn't we ask the CMO, “Why have you made the assumption that customers want to be known so deeply?” This is not marketing; it is profiling; otherwise you wouldn’t need big data. You would actually need sales people and more; highly intelligent, trained, business-experienced sales people. They would understand needs and expectations from a less-expansive customer population willing to share their lifecycle use of a product and present valuable insights. Great marketing doesn't need to know everything about everyone.  If you can’t keep up with every customer on phones, tablets, wearables and other digital devices – you cannot have a 360-degree organization – at best, move the decimal left acknowledging actual 36.0-degree marketing.  You can’t pave the ocean. Most of us don't want to be profiled after buying a pair of shoes or cup of coffee.

Big data, psycho-analytics, psychometrics, cloud data sharing, AI tracking apps on phones and wearable technology – sure prepares for an ocean load of paper and reports.

RPW

dashboard for happiness

2/17/2015

 
[ In ‘People Analytics,’ You’re Not a Human, You’re a Data Point ] by Christopher Mims

I'm referencing today’s February 2015 headline in the WSJ that didn’t require reading.  Although I’m not a paid subscriber I could read two greyed-out sentences telling me what the article was describing: company profiling of employees. The issue is one I have tracked since the start of The Great Recession, 2008.

Big Data is not at issue when profiling humans. Facebook and LinkedIn and Twitter are not suspect either, causing dehumanization. Too many personal records are available for business to seek access to such as credit scores, criminal records, tax and property ownership and past employment data. Still, these data troves don’t dehumanize us. Let’s look at one sentence for more insight:

“Instead of finding out what’s going on in her company by asking her subordinates, she (a top executive) consults a digital dashboard that tells her everything from who is at their desk to how happy they are about it.”

This is solely related to behavioral psychology in the workforce. Without any more need to prove advancing trends in behavioral sciences, if you haven’t picked up on the past years hiring trends admitting “brain functions” – you soon will. Just seek a job or promotion and you’ll be subjected to tests about your thoughts and feelings and perceptions of work, people, disruptive innovation, the future, entrepreneurism and much deeper behavioral realms hidden in your private self.

Let me get right to the issue: employers (HR) have been targeted by software firms that take research from human behavioral psychology and neurology theory. The research data comes by way of university psych departments; the data is re-purposed in custom software then packaged, marketed and sold to business. The pitch is one of predictability. The workforce must be profiled, they say, in order to build-in predictability. It’s only theory but, science+data leads to absolutes.  Absolute what? People, workers, employees, job applicants – whatever label is given – firms have bought into behavioral sciences which cannot, by nature, allow past experiences and skills to prove value to an employer. Why? Those are past – not future values. Here is the fundamental new cultural hiring norm: to predict human thinking processes as metrics. We are becoming the software-selected workforce. Happiness tested.
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