Robert P. Waters, Author
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The Behavior of Marketing: Marketing Behaviors

1/21/2018

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From: The Prophetic Backbone
​Many, including this author, do not oppose innovation; more accurately, we challenge universal behavioral changes promised when innovations are being introduced through marketing narratives. And, for reasons never clearly defined, the brain is synonymous with behaviors.  So, although the brain is a well-researched biological structure with many parts, yet, the way thoughts are produced infinitely and that tech-scientists believe that thought is a quantifiable property - it can, therefore, be scientifically reproduced as digital– this is their technological quest.  A physical product such as a smartphone, has a short life. Behaviors, through conditioning, result from people using the product which marketing announces in science fiction-like rhetoric: buy now, live the future. The future includes “quantified self.”
  The 1950’s car buyer did not share his car with friends and followers but the smart products of today indicate the pathway to social engagement and self-validation: share your personal product's data. Go to the future with everyone, don't go alone. Share your heart rate and sleep patterns and workout regimen?  Give Google and the NIH your genome? Yes; now we see the behavior of marketing that is marketing behaviors. Marketing has taken on a dual role in that, once a product’s key benefits are categorized for re-aligning our personal lifestyle or organization, a secondary pronouncement from some individual of importance within the firm comes to the media saying that their product will change behaviors held by all society. 

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from: The Prophetic Backbone by R.P. Waters, an eBook on amazon.com
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1 Comment

Bad Behaviors need Disrupting

1/10/2018

 
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I read an IBM study claiming 69% of CEO’s think disruption is an opportunity. Enabling and investing in exploration of the human brain is likewise worth every CEO’s attention. The most vocal technologists have already envisioned their future and for the rest of us it comes down to this: people should begin to think about changing their behaviors as big tech firms go about disruption.  For instance, when promoting autonomous cars they promise safety benefits but marketing is presenting one key sociological benefit: you’re buying the future. That means discarding behaviors and adopting new ones. Structured driving will save lives according to all predictions although no proof exists. 
The 2016
National Highway Traffic Safety site (NHTS.gov) stats show  intoxicated drivers caused 10,497 deaths and total 2016 highway deaths at 37,461. Such bad behaviors are  linked with 19th century car technology. I can find very little about specific U.S. road infrastructure changes at NHTS  which may enable autonomous cars to operate more safely than today’s cars. Anyway, technologists say it's about behaviors. 
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When you think about it, the Titanic rolled out of dry-dock in Belfast and nothing at all changed; the infrastructure was the ocean. When consumer drone ownership took off and then commercially, it was all about sharing the big sky “infrastructure” with the airlines. Now the FAA requires drone registration and a remote pilot certificate due to early-on bad behaviors resulting in  privacy and safety regulations. U.S. highway infrastructures are outdated. When autonomous cars finally arrive they will operate like new ships on old oceans. The "ocean problem" demands acknowledging that not every environment  is 100% disruptable. Nor is it easy predicting how
the environment, our brains and yes, highways, will respond to man's disruptions.
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from: The Prophetic Backbone, by R.P.Waters

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