From: The Prophetic Backbone
Many, including this author, do not oppose innovation; more accurately, we challenge universal behavioral changes promised when innovations are being introduced through marketing narratives. And, for reasons never clearly defined, the brain is synonymous with behaviors. So, although the brain is a well-researched biological structure with many parts, yet, the way thoughts are produced infinitely and that tech-scientists believe that thought is a quantifiable property - it can, therefore, be scientifically reproduced as digital– this is their technological quest. A physical product such as a smartphone, has a short life. Behaviors, through conditioning, result from people using the product which marketing announces in science fiction-like rhetoric: buy now, live the future. The future includes “quantified self.”
The 1950’s car buyer did not share his car with friends and followers but the smart products of today indicate the pathway to social engagement and self-validation: share your personal product's data. Go to the future with everyone, don't go alone. Share your heart rate and sleep patterns and workout regimen? Give Google and the NIH your genome? Yes; now we see the behavior of marketing that is marketing behaviors. Marketing has taken on a dual role in that, once a product’s key benefits are categorized for re-aligning our personal lifestyle or organization, a secondary pronouncement from some individual of importance within the firm comes to the media saying that their product will change behaviors held by all society.
from: The Prophetic Backbone by R.P. Waters, an eBook on amazon.com
visit robertpwaters.com
Many, including this author, do not oppose innovation; more accurately, we challenge universal behavioral changes promised when innovations are being introduced through marketing narratives. And, for reasons never clearly defined, the brain is synonymous with behaviors. So, although the brain is a well-researched biological structure with many parts, yet, the way thoughts are produced infinitely and that tech-scientists believe that thought is a quantifiable property - it can, therefore, be scientifically reproduced as digital– this is their technological quest. A physical product such as a smartphone, has a short life. Behaviors, through conditioning, result from people using the product which marketing announces in science fiction-like rhetoric: buy now, live the future. The future includes “quantified self.”
The 1950’s car buyer did not share his car with friends and followers but the smart products of today indicate the pathway to social engagement and self-validation: share your personal product's data. Go to the future with everyone, don't go alone. Share your heart rate and sleep patterns and workout regimen? Give Google and the NIH your genome? Yes; now we see the behavior of marketing that is marketing behaviors. Marketing has taken on a dual role in that, once a product’s key benefits are categorized for re-aligning our personal lifestyle or organization, a secondary pronouncement from some individual of importance within the firm comes to the media saying that their product will change behaviors held by all society.
from: The Prophetic Backbone by R.P. Waters, an eBook on amazon.com
visit robertpwaters.com