This changes everything. Three words that cruise down the highway called marketing. “This” is the product, “changes” means for the better, and “everything” implies an idea is being presented to change everything or maybe even, everyone. Marketing isn't establishing literal truth when implying that everything is going to change. Psychologically, only a possibility is introduced. Maybe if the earth was sucked into a galactic black hole everything would change.
 
What if a new technology or product really did change everything? How would we experience human relationships when forced into disruption that permeates societal bonds and norms? That company may indeed have the privilege to proclaim everything is changing.  Everyone is changing? Possibly.
 
Today, marketers return to these three words time and again and as consumers we understand, once again, our new car or smartphone will not change everything. Something close to everything is incrementally changing. Many technology firms no longer are focusing on products alone but instead, the human body. Neural implants and other kinds of transmitting sensors are being introduced that will stream biological data into cloud-managed databases. Algorithms take over; psychometrics churns out sellable data. Their goal is important to understand: changing human anatomy.  “This changes everything” is leading to, “this changes everyone.”  

Ideology has a new road in the marketplace: together, digital technology and bio-science are changing human behaviors. The first stage has occurred: getting people digitally connected. The second stage is also occurring: acquire biological data in EHR's and integrate it with business data via psycho-analytics. The third stage is theoretically underway: implant AI in the brain or under the skin, then manage it. The fourth stage requires our genomes (DNA) on which a grand redesign of human nature depends. It helps that industries have government, associations and universities committed through research funding. The ideology that has found an open road into many tech sectors is this: If we can change humanity, we should change humanity, we will change humanity.  

​Robert P. Waters @2017

From: The Prophetic Backbone. Technology, Future and Eternity

Darwin’s evolution theory, Origin, (1859) is used as the grand explanation for human existence all the way back to a single-cell organism. Humans, he theorized, evolved from one “tree of life.” The "theory" problem today is this: attempts for digital-human integration such as the Singularity proposes joined with intense AI focus in industries from healthcare, robotics, weaponry, educational tools to consumer products introduce technology without anatomical or biological foundation. On the Origin of Species could not point to fabrication and natural selection - even if written today.
 Once humanity is implanted with digital things, is programmable, upgradeable – human evolution is voided because purely biological nature cannot reproduce silicon. Darwin's natural selection ceases. It’s obvious that computer chips, for example, or internet of things transmitters, are silicon-derived products. Natural descent, however, is defined only by DNA of living organisms having lineage from a common progenitor. 
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The Church gave Darwin absolute fits and still vehemently challenges modern day evolutionists but, my point is, the Bible never presented itself as science; it’s not a science project. It’s a faith, a world view of all life. There must be a human soul that’s capable of holding on to this truth about life just as our minds want to believe in a scientific theory of living matter.
Science has no interest in forming a theory to verify that there is a soul but has also dismissed human soul. This long-held Darwinian theory supports digital sciences like artificial intelligence, to theorize - integrating humans with unnatural technologies - is natural. 
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Many technology prophets believe they will build a better man formed with digital components. There is no precedent, no Creator-image, no acknowledgment of the soul for alter-man. The artificial intelligentcia have lost all faith in humanity and will forever seek a doorway out of creation.
Robert Waters, @2017 excerpt from The Prophetic Backbone, an eBook