I should let you know that The Prophetic Backbone is not about the brain, so you can breathe a sigh of relief. You haven’t purchased another brain book; just a collection of observations about technologists of this day and age who believe the brain can be technology and more, replicated. The book also explains my challenging many grandiose predictions about future human existence declared by technologists that perpetuate even more predictions simply because it’s the in-thing as marketers compete for lead narratives about the future.
Marketers create community in social media, always seeking variable behavioral data. I need to distinguish traditional consumer marketing data from consumers who reveal their bio-data in apps: one’s interests, shopping preferences, spend, locale, social influences and the like, qualify as primary data to guide marketers. Heart rate, work-out statistics, food caloric intake and comparative in-group data generated by health club members qualify in the nature of biological. We have always expected such data to be analyzed and secured by healthcare professionals. Something has changed: bio-data exposed through a mobile app is, by individual choice, roaming like wild horses out on a windy digital prairie where trackers and hackers stake their tents and wait for the endless caravans of digital load-bearers to pass by. There is nothing above or below the surface of your life desired more by digital landscape dwellers than your thoughts and subconscious quantified self.
As technologies such as AI are employed to leap beyond evolution’s chronological limitations, perhaps a new intelligent backbone network is being imagined somewhere between Silicon Valley and China.
from: The Prophetic Backbone, by RPWaters, 2018
Marketers create community in social media, always seeking variable behavioral data. I need to distinguish traditional consumer marketing data from consumers who reveal their bio-data in apps: one’s interests, shopping preferences, spend, locale, social influences and the like, qualify as primary data to guide marketers. Heart rate, work-out statistics, food caloric intake and comparative in-group data generated by health club members qualify in the nature of biological. We have always expected such data to be analyzed and secured by healthcare professionals. Something has changed: bio-data exposed through a mobile app is, by individual choice, roaming like wild horses out on a windy digital prairie where trackers and hackers stake their tents and wait for the endless caravans of digital load-bearers to pass by. There is nothing above or below the surface of your life desired more by digital landscape dwellers than your thoughts and subconscious quantified self.
As technologies such as AI are employed to leap beyond evolution’s chronological limitations, perhaps a new intelligent backbone network is being imagined somewhere between Silicon Valley and China.
from: The Prophetic Backbone, by RPWaters, 2018