This changes everything. Three words that cruise down the highway called marketing. “This” is the product, “changes” means for the better, and “everything” implies an idea is being presented to change everything or maybe even, everyone. Marketing isn't establishing literal truth when implying that everything is going to change. Psychologically, only a possibility is introduced. Maybe if the earth was sucked into a galactic black hole everything would change.
What if a new technology or product really did change everything? How would we experience human relationships when forced into disruption that permeates societal bonds and norms? That company may indeed have the privilege to proclaim everything is changing. Everyone is changing? Possibly.
Today, marketers return to these three words time and again and as consumers we understand, once again, our new car or smartphone will not change everything. Something close to everything is incrementally changing. Many technology firms no longer are focusing on products alone but instead, the human body. Neural implants and other kinds of transmitting sensors are being introduced that will stream biological data into cloud-managed databases. Algorithms take over; psychometrics churns out sellable data. Their goal is important to understand: changing human anatomy. “This changes everything” is leading to, “this changes everyone.”
Ideology has a new road in the marketplace: together, digital technology and bio-science are changing human behaviors. The first stage has occurred: getting people digitally connected. The second stage is also occurring: acquire biological data in EHR's and integrate it with business data via psycho-analytics. The third stage is theoretically underway: implant AI in the brain or under the skin, then manage it. The fourth stage requires our genomes (DNA) on which a grand redesign of human nature depends. It helps that industries have government, associations and universities committed through research funding. The ideology that has found an open road into many tech sectors is this: If we can change humanity, we should change humanity, we will change humanity.
Robert P. Waters @2017
What if a new technology or product really did change everything? How would we experience human relationships when forced into disruption that permeates societal bonds and norms? That company may indeed have the privilege to proclaim everything is changing. Everyone is changing? Possibly.
Today, marketers return to these three words time and again and as consumers we understand, once again, our new car or smartphone will not change everything. Something close to everything is incrementally changing. Many technology firms no longer are focusing on products alone but instead, the human body. Neural implants and other kinds of transmitting sensors are being introduced that will stream biological data into cloud-managed databases. Algorithms take over; psychometrics churns out sellable data. Their goal is important to understand: changing human anatomy. “This changes everything” is leading to, “this changes everyone.”
Ideology has a new road in the marketplace: together, digital technology and bio-science are changing human behaviors. The first stage has occurred: getting people digitally connected. The second stage is also occurring: acquire biological data in EHR's and integrate it with business data via psycho-analytics. The third stage is theoretically underway: implant AI in the brain or under the skin, then manage it. The fourth stage requires our genomes (DNA) on which a grand redesign of human nature depends. It helps that industries have government, associations and universities committed through research funding. The ideology that has found an open road into many tech sectors is this: If we can change humanity, we should change humanity, we will change humanity.
Robert P. Waters @2017