Socio-political movements are arising on social media against every sin and offense known to man. For those bored with keyboarding nothing more than feelings, their second option is going to a protest. You’ve got to admit, we all love options.  

Social media-only individuals join a movement digitally unlike the confrontation-oriented person who is willing to get dirty, arrested or even killed. Neither choice really articulates paths to solutions. None-the-less, in every case where passionate voices battle for meaningful dialog, the mainstream media reports non-intellectual bias. Constructive dialog is too boring for news organizations and requires some intellectual sweat. If we as a nation could encourage the leading movements toward debate and moral reasoning -  is it too great an expectation for constructive dialog? The answer unfortunately is, yes, when news channels oppress real dialog in favor of radical, destructive emotionalism.

A little bit of history on the writing of the US Constitution in 1787 will remind us that the process toward democracy was modeled on the value of ideas, dialog, debate and moral reasoning.  The Constitution was written during revolts and gun smoke with the single motivation of forming a more perfect union. Now, 231 years later our nation is facing gun smoke in the streets and hallways of the innocent. From the  Convention Hall in 1787, John Adams described the Constitutional Convention as "the greatest single effort of national deliberation that the world has ever seen.” We have the model. It's the moral reasoning that is missing.
RPW

This changes everything. Three words that stream through the world of marketing. “This” is a product; “changes” means for the better, and “everything” is implying something but certainly not everything. Marketing seldom comes out giving an absolute because implying is psychologically enticing. A look at past changes: The first color movie changed movie production but it didn’t change everything. Google throws a half-dozen modern technologies onto a car-like frame, calls it autonomous but it doesn’t change everything. The first Apple Macintosh computer all the way to the iPhone hasn’t changed everything. So, we might have to agree on everything really being just a bit of re-engineering in any product.  Because nothing can change everything. If the earth was sucked into a black hole in outer space everything would change.

We are forever adventurous and inventive starting with our very first toys as a baby. The need to experience objects continues right into childhood to adulthood and more, we learn to identify with other people in order to form relationships and bonds. But this thought leads me back to the word “everything”. Because we humans are all about the next big thing and technology businesses understand this fact - what if a new technology really will change everything? How would we maintain relationships with others if the change was so drastic as to not be understood in its relative function among people? And, the company proclaims that this technology is now the future?  This is precisely what is happening in the realm of technology marketing. Many firms have formed their strategic marketing on the human race becoming one with digital things. We are data; the brain providing all data for knowledge of all future transactions.
“This changes everything” in reality - which again, is not marketing's function -  comes down to consumers getting a faster engine, a faster processor, an app for this and app for that, a bold color, a new look; all sorts of tangible aspects. Have you found that after making a purchase how glad you are that everything is familiar? You can get back to one of your three screens, watch the world turn and wonder why everything seems to be changing but the future hasn’t arrived.
RPW2016

(excerpt)
No consumer, politician or famed blogger could drive The Prophetic Backbone for its tenet’s are conceptualized by innovators who go beyond predicting to pronouncing how they will harmonize the world’s endless data. They are telling the world why we will change and how we will appear in a new social order in the future. And even in ancient times anointed prophets of God and false prophets alike were rarely accepted by whole populations. Only time would determine the probability of truth in their peculiar messages beyond the day.
In our day, the prophetic backbone is an evolving construct that would mimic the human brain and attributes of the nervous system; applications harvesting global data, others creating information randomly as well as algorithmically. The key asset, the fuel, the gold and glory is data about us – humans – mind, soul and body.  The internet is part of it but alone does not elaborate the prophetic backbone.  It is scaled to universities, government, science, space exploration and global forums such as the World Economic Forum and The Global Alliance for Genomics and Health, all of whom march to the future Internet of Things propositions as opposed to capitalism’s goods and services model.  Whereas, to date, no prophet is saying he can perfectly reproduce human anatomy to function in a new digital universe, they are saying they are close and getting closer. If and when that time arrives will they know if real-time data intelligence systems designed to act like the human nervous system will be capable of emancipating us from oppressive government limitations. Having begun modeling and engineering components of the prophetic backbone after the human body is a statement in and of itself that we, as a species, are wondrously unique and I submit, beyond reimagining. The technical aspects of re-programing humanity according to the prophet’s existentialism are clearly about promising immortality.
RPW2016