A 1950’s car owner did not share his car with friends or with an opt-in community, but smart products are implicit about enabling a pathway toward social ascension, intelligence and the perception of changing one’s genetics. What does this have to do with sharing? The behavior of marketing is about marketing behaviors, whether we're reading about autonomous cars or wearable tech: buyers can share highly personal metrics. And more; he can do this in community. A notable paradigm shift has occurred in advertising’s two bedrock behavioral toolkits; sociology and psychology, now superseded by psycho-neurology and challenged by genetics.
Social behaviors are challenging to quantify for marketers; that is, to apply finite numbers on immeasurable behavioral patterns and hundreds of subjective feeling orientations. Does it feel like we're in the age of the brain economy?
Have I failed in stating the obvious? Technologists creating the digital future are sold-out on behavioral replication through AI; AI being the lead technology for re-creating cognitions or patterns of learning, and memorization. Ah, but the false assumption: tech firms understand human conscience. And, better than in healthcare professions. But I must be cautious; they don't really profess superior wisdom about human nature, it's their artificial intelligent software written by them making humans "shareable." Our cars, our homes, our mobility, our health, education, employment, our genomes. Humanity has become exactly what the first scientists in AI from the 1960's-70's proclaimed we were: general information systems. Today, the tech prophets' personal triumphs will be nothing short of total human genomic re-engineering.
All aspirations have adversaries. The battle is on to preserve the human race by trying to create a new one. Are we that "shareable?"
Robert Waters
author: the prophetic backbone, an eBook coming soon.